Tuesday, December 27, 2011

Pere Demo

Disaster Amnesiac downloaded Pere Ubu's most recent demo release for their forthcoming Lady From Shanghai record over the weekend. Hearpen clearly states that many of the tunes on the release are still quite embryonic, while others are near completion. The whole thing is "nowhere near" mixed. I just wanted to chime in and say how brilliant it seems, from a marketing perspective, for Pere Ubu to do this. In an era of the hyper-niche market, it makes absolute sense for what is probably the ultimate niche market band to do this. It lets the the band's hardcore fans glimpse into its process, something that Disaster Amnesiac is sure appeals greatly to many of them. It provides revenue to Ubu, something that Disaster Amnesiac is sure appeals greatly to the band, if for no other reason than to help pay production costs for the album. It's a spin on the Kickstarter patronage system, a logical, effective way for underground bands to operate their business. As usual, David Thomas is WAY ahead of the curve, blazing trails that others will likely profit more from. At least he'll get the satisfaction of saying "I told you so", or maybe something harsher. Disaster Amnesiac has seen him be that way. He earns the privilege again and again.

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